Your messaging, and the personality behind it, build brand equity, affinity and connection.
Sure, a clever one-liner gets attention, but what actually converts is having a POV people connect with, positioning that sticks, and stories worth sharing.
And for that, you need more than a bag of party tricks. You need a copywriter who has a way with words, a thing for data and a love of consumer psychology.
87% of people prefer a brand with personality.
The other 13% are probably boring at parties too.
Website copy shaped around how people think, choose, and buy. It walks them through your world, builds the trust they’re looking for, and strategically guides them towards taking the next step with you.
website copy
SIDENOTE AT YOUR SERVICE
Messaging made to be remembered, for brands made to last.
This service nails the strategy behind how your brand communicates, then layers in the kind of personality people want to take home to meet the parents. And brag about at brunch. And stalk a little online.
brand voice strategy
Messaging made to be remembered, for brands made to last.
SIDENOTE AT YOUR SERVICE
For when your brain's full but your Google doc is empty. This service offers words for emails, sales pages, ads, marketing collateral, or anywhere else you can slap a sentence. Packages customised to your needs.
custom projects + cops add ons
Messaging made to be remembered, for brands made to last.
SIDENOTE AT YOUR SERVICE
In addition to being an incredible writer, researcher and content creator, she took complete control of the content strategy.
Brad Morris,
Co-Founder, Hinterland co.
Sy was, hands-down, the best investment we made in our business.
Sy absolutely nailed every single piece, I keep reading it over and over again.
Kristen Cowell,
Kenjo studio
The tone of voice and personality packed copy used was EXACTLY what I was looking for.
And the person you call when your words are having an identity crisis.
Armed with a head full of ideas, a mouth full of cheese, and a browser loaded with thesaurus tabs, I write words for brands bursting with potential (hi, you!).
Everything I've learned through a BA in English, a career in marketing and years of freelance writing now feeds into how I think, strategise, and write for your brand. So you get all the benefits minus the student debt and the learning curve.
So, if you want your words to feel sharper, clearer and a little more irresistible, pop in and say hi.
*FINALLY* WE MEET, I'M SY.
the brain, fingers,
and crumb-dropper behind the keyboard.
DID YOU HEAR?
Good things come to brands that invest in their verbal identity
🧡 WHY YOU'LL LOVE IT:
Everything you need to start and grow your brand (and nothing you don't).
Like clicks, cash, compliments and conversions. And they're the kind of C-bombs we like, right?
I knew you were my kind of person. And if you think I might be yours, get in touch and let’s add a few well-placed C-bombs to your brand.
