copywriting for brands who want to be bold, memorable and irresistible

like your mate after two margaritas

like the one that
got away

like the last slice of cake

Generic copy belongs on
cereal boxes & legal disclaimers.

Your brand’s messaging—and the personality behind it—is the irresistible voice that takes your customers from ‘eh, maybe’ to ‘shut up and take my money.’

But if your words have all the charm of a corporate pitch deck in disguise, well, my friend, we’ve got some stress-eating work to do.

And sure, you *could* write it yourself.  But all your best ideas are stuck in a standoff with writer's block. Not to mention the overthinking, endless edits, and second-guessing every word.

Because, let’s face it, writing about yourself is hard. If only there was *someone* who could help.

Not a brand like yours.

your brand building essentials

COPY

STRATEGY

clarity

PERSONALITY

Copy gets attention. Strategy turns it into action. Clarity builds trust. Personality keeps them coming back. I help you bring all four to the table so your brand builds the kind of loyalty money can't buy.

Messaging made to be remembered, for brands made to last.

SERVICES

For when your brain's full but your Google doc is empty. This service offers words for emails, sales pages, ads, marketing collateral, or anywhere you can slap a sentence. Packages customised to your needs.

Monthly copy support that keeps your brand voice consistent and your messaging sharp. Unlike your last situationship, this one actually shows up when you need it and makes your life better. Minimum commitment of 5 hours per month.

copy retainers

custom copy projects

Website copy

Website copy that turns every page into a reason to stay, scroll, and say yes. Because forgettable websites build forgettable businesses. Strategy? Always. Personality? Mandatory.

This service nails the strategy behind how your brand communicates, then layers in the kind of personality people want to take home to meet the parents. And brag about at brunch. And maybe stalk a little online.

tone of voice + brand messaging

custom copy projects

For when your brain's full but your Google doc is empty. This service offers words for emails, sales pages, ads, marketing collateral, or anywhere you can slap a sentence.

ongoing copy retainers

Monthly copy support that keeps your brand voice consistent and your messaging sharp. Unlike your last situationship, this one actually shows up when you need it and makes your life better. Minimum commitment of 5 hours per month.

For when your brain's full but your Google doc is empty. This service offers words for emails, sales pages, ads, marketing collateral, or anywhere you can slap a sentence. Packages customised to your needs.

Monthly copy support that keeps your brand voice consistent and your messaging sharp. Unlike your last situationship, this one actually shows up when you need it and makes your life better. Minimum commitment of 5 hours per month.

custom copy projects

copy retainers

And I'm the brain, fingers,
and crumb-dropper behind
the keyboard.

And the person you call when your words are having an identity crisis.

With a head full of ideas, a mouth full of cheese, and a browser full of thesaurus tabs, I write words for brands bursting with potential (hi, you!)

With an English degree dragged out of retirement, years in corporate marketing, and hands-on freelance writing experience, think of me as your personal brand hype-person—with a keyboard instead of pom-poms.

HEY THERE,

I'M SY.

// hot off the keyboard // latest projects // hot off the keyboard // latest projects // hot off the keyboard // latest projects // hot off the keyboard // latest projects

// HOT OFF THE KEYBOARD // LATEST PROJECTS // HOT OFF THE KEYBOARD // LATEST PROJECTS // 

Consider this my smug little show-and-tell

Get a great freebie or discount when you sign up.

READY WHEN YOU ARE

Let’s get your brand talking.

🧡 WHY YOU'LL LOVE IT:

Everything you need to start and grow your brand (and nothing you don't).

We’ll find the words, the voice, and the plan to make people listen (and buy).